PLANO, Texas, Jan. 20, 2022 (GLOBE NEWSWIRE) — Strenuous foods, Inc. (NASDAQ: SNAX) (“Stryve” or “the Company”), an emerging healthy eating and snacks platform disrupting traditional consumer packaged goods (CPG) categories and a leader in air-dried meat snack industry in the United States, announced that Stryve has partnered with Taylor Fritz, the top-ranked American tennis professional, as its newest brand ambassador.
Fritz, 24, is currently the ATP’s No. 23 ranked tennis player ahead of his men’s singles competition at the 2022 Australian Open.
Stryve is passionate about healthy living, which made Fritz a natural fit for the brand. Taylor relies on Stryve’s air-dried, nutrient-dense snack options, made with simple, high-quality ingredients, to fuel her elite workout routine. Through this partnership, Fritz hopes to help educate consumers about better snack options for their active lifestyles.
“Teaming up with Stryve to kick off my 2022 season is incredibly rewarding for me as an athlete and general fan of the brand,” Fritz said. “Now, more than ever, consumers are acutely aware of what they put into their bodies – you need clean, healthy ingredients to fuel an active lifestyle and that’s exactly what I get from Stryve. And Stryve Meat Snacks are delicious!
“Taylor has been a long-time fan of the Stryve brand, so having a rising star in the world of tennis join Stryve as a brand ambassador was a no-brainer,” said Joe Oblas, co-founder and CEO of Stryve. . “Taylor’s success is proof of his hard work and dedication, both of which require the right fuel. Our biltong products contain 16 grams of protein per ounce, are all natural, and come in a variety of delicious flavors, which we believe makes them one of the best snacks possible to help you eat better and live a better life. better and happier.
For more information about Stryve, visit www.stryve.com or follow social media at @StryveBiltong.
About Stryve Foods, Inc.
Stryve is an emerging healthy food and snack company that manufactures, markets and sells highly differentiated healthy food and snack products that Stryve believes can disrupt traditional snack and CPG categories. Stryve’s mission is “to help Americans eat better and live happier, better lives.” Stryve offers convenient products that contain less sugar and carbs and more protein than other snacks and foods.
Stryve’s current product portfolio consists primarily of air-dried meat snacks marketed under the Stryve brand®, Kalahari®, braaitime®, and Vacadillos® brand names. Unlike beef jerky, Stryve’s all-natural air-dried meat snacks are made with beef and spices, never cooked, contain zero grams of sugar.*, and are free of monosodium glutamate (MSG), gluten, nitrates, nitrites and preservatives. As a result, Stryve’s products are compatible with Keto and Paleo diets. Additionally, based on protein density and sugar content, Stryve believes its air-dried meat snack products are among the healthiest shelf-stable snacks available today.
Stryve distributes its products through major retail channels, primarily in North America, including grocery stores, clubs and other retail outlets, as well as directly to consumers through its e-commerce websites and through the platform Amazon.
For more information about Stryve, visit www.stryve.com or follow us on social media at @stryvebiltong.
*All Stryve Biltong and Vacadillos products contain zero grams of added sugar, with the exception of Vacadillos Chipotle Honey flavor, which contains one gram of sugar per serving.
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/191a4778-bf95-4944-b75c-85ca43b5d95a