Rosemary Health launches its first campaign via Milk + Honey United

Milk + Honey United has launched a campaign for its client, digital healthcare and pharmacy service Rosemary Health.

The integrated brand campaign is the company’s first and features animated characters singing and dancing.

The 90-second spot sees a claymation-style band sing about how Rosemary makes patients “feel better,” including when someone gets stuck on the toilet or faces a huge pimple.

There are 60 second, 30 second, 15 second and 6 second spots for this campaign.


Rosemary CEO and Co-Founder Romain Bonjean said, “Milk + Honey United has been a great strategic and creative partner for our exciting new branding.

“Their impact on our business was felt from day one and their experience and collaborative style resulted in a brand campaign that will set us up for success, now and in the long term.”

Milk + Honey United co-founder Steve Jackson commented, “Too often the healthcare industry leaves people feeling worse for their interaction with it, not better. By removing pain points, Rosemary has made health care a healthier and happier experience. From the song to the characters, we wanted to reflect that by creating a campaign that makes you feel better every time you interact with it.

Milk + Honey United co-founder Andy DiLallo added, “It’s been a privilege to build this brand from the ground up and help define a new category so ripe for disruption.”

Hazelle Klønhammer, Managing Director of Milk + Honey United, said: “With a strong track record in launching brands, finding a unique place for Rosemary in the market was right in our sweet spot. The most compelling brands aim to resolve a tension.

“The healthcare system is in dire need of a rethink. It prepares us to fight against it by not accepting the status quo, but instead leading the fight for another way forward.

The campaign is on digital, website, social media and outdoor advertising.

One of the strengths of the campaign

Milk + Honey United was founded in 2020 by DiLallo and Jackson.


Client: Rosemary Health, Sydney

Agency: Milk + Honey United, Sydney

Production/Animation: Cirkus, New Zealand

Music and Sound: Squeak E. Clean Studios

Media agency: Wavemaker & Webprofits

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