PRI Makes Progress Toward Clearer Transparency of Manuka Honey Labeling and Testing with a Whole New Look | News

PRI believes making a purchase shouldn’t require hours of research. To this end, the PRI team has long been in discussion to find the best way to label their manuka honey highlights in a clear and transparent manner.

CARPINTERIA, Calif., May 25, 2022 /PRNewswire-PRWeb/ — Customers don’t have to spend hours researching everything. After months of deliberation and gathering feedback from loyal customers, PRI is thrilled to announce that it is moving to a quick and easy rating system that will help customers understand their honey at a glance.

In June 2022PRI will be switching to a uniquely numbered MGO on the label and a scannable QR code (for those looking for all the juicy details about what’s in their jar.)

“We believe that making a purchase shouldn’t require hours of research! To that end, the PRI team has long been in discussion to find the best way to label our manuka honey highlights in a clear and transparent manner. As the original importer of Manuka Honey in the United States, we used the standard rating systems originally used by all, to differentiate Manuka strengths.

However, over the years our understanding of what makes manuka honey unique has grown significantly, and testing and regulations have evolved alongside this knowledge. MGO has now become a worldwide standard for labeling the strengths of manuka honey. Our first step was to introduce the MGO level on our labels, placing it next to our original grading numbers. We hoped this would help customers with the transition and be able to easily compare our Manuka to that of the new Manuka companies that have sprung up over the past few years. Over the past 6 months, we have gathered feedback from our customers and other experts in the field, and have decided to re-launch our Manuka range with just one number – MGO. Additionally, we give our customers a way to easily access test results for every batch of manuka honey we sell via a QR code* directly on the label. Just scan the code with your phone for all the details about your darling!”

~Kristy (PRI CFO)

*Click here to learn more about MGO and how to read test results.

Media Contact

PRI Team, Pacific Resources International, 1 8056840624, [email protected]

SOURCE Pacific Resources International

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