L Catterton Asia makes a strategic investment in Ci FLAVORS

TOKYO, 20 December 2021 / PRNewswire / – L Catterton, the world’s largest consumer-focused private equity firm, today announced that its Asia has made a strategic investment in Ci FLAVORS (or the “Company”), which owns Cosme Company, a leading multi-brand beauty and personal care product company in the Japan focused on hair care and skin care. The company will partner with the Ci FLAVORS management team to support the growth of the company through strategic initiatives such as enhancing the development of new brands and accelerating international expansion.

Ci FLAVORS has a strong product portfolio, particularly in the mid-range segment of the Japanese hair care market, which is growing faster than other segments. These products are sold widely across the country, particularly in pharmacies, the dominant sales channel for the segment.

Building on its success, Ci FLAVORS continues to expand its portfolio of 37 brands and deepen its presence in parapharmacy. Its products, which benefit from the best customer reviews and repurchase rates, are regularly updated to find an echo with consumers. Coupled with its strategic introduction of new brands and strong social media following, the company’s compelling product portfolio positions it to further penetrate key channels. In addition, Ci FLAVORS has ventured overseas to 25 markets around the world, with an emphasis on China, where it is growing steadily.

Ci FLAVORS President Yusaku Horiuchi commented: “We are excited about the next step in our growth and believe L Catterton is the right partner for the journey ahead. As an expert in consumer investment, the company brings a deep understanding of the global beauty and personal care market. He has a proven track record of delivering value and we look forward to leveraging his distinctive industry expertise and extensive network of industry contacts as we further enhance our portfolio, expand our international footprint and enrich experiences. client. “

L Catterton has significant experience investing globally in beauty and personal care. Current and past investments in the space include ETVOS, ELEMIS, bliss, Intercos, Marubi, Cover FX, Function of Beauty, TULA, Sociolla and MERIT.

“Ci FLAVORS has built a solid company, reaching a leading position in Japan and make inroads abroad, ”said L Taka Shimizu, partner of Catterton Asia. “The mid-range segment of the country’s hair care market has strong fundamentals and is expected to continue to grow, driven by consumers who are increasingly looking for innovative products in the space. Led by an experienced management team, the company is poised to seize growth opportunities, and we are excited about its prospects. “

L Director of Catterton Asia Ray yamaguchi added, “We look forward to partnering with Ci FLAVORS and sharing our category knowledge and operational skills with the company as it continues to strengthen its performance across all sales channels and geographic markets. This investment strengthens Ci FLAVORS ‘position as it expands its product line, ramps its global expansion efforts and thoughtfully develops more brands consumers love. “

As part of the partnership between L Catterton and Ci FLAVORS, Chairman of LVMH Moët Hennessy Louis Vuitton Japan KK Norbert Leuret will assist the Company as a senior advisor after the completion of the transaction.

About Ci SAVEURS

Ci FLAVORS is the holding company of Cosme Company, one of the leading multi-brand hair and skin care companies headquartered in Tokyo, Japan. Since its creation by its President Yusaku Horiuchi in 2011, Cosme Company continuously created and developed unique brands in line with its core value of “understanding customer demands better than anyone”. Its main brands include “& honey” from its subsidiary ViCREA, Ltd. a hair care brand with the concept of treating hair like skin, deeply hydrating strands and scalp.

On L Catterton

With over $ 30 billion equity through its fund strategies and 17 offices around the world, L Catterton is the world’s largest consumer-focused private equity firm. Leveraging in-depth category knowledge, operational excellence and a broad strategic network of relationships, L The Catterton team of nearly 200 investment and operations professionals help management teams around the world build strong, category-leading brands. Since 1989, the company has made more than 250 investments in consumer companies. For more information on L Catterton, please visit lcatterton.com.

CONTACTS

L Catterton

Julie hamilton (WE)
Director General, Cabinet Communications
[email protected]
+1 203 742 5185

Bob ong (Asia)
Vice-President, External Relations
[email protected]
+65 6672 7619

SOURCE L Catterton