– Ahead of Giving Tuesday and World AIDS Day, (RED), the global pandemic organization co-founded by Bono and Bobby Shriver celebrates its 15th anniversary by partnering with collaborators and game industry leaders , financial services and retail to call a CODE (RED) on COVID-19, a one-of-a-kind campaign to raise funds to support urgent and equitable access to COVID relief in response to the devastating impact of the pandemic in the poorest countries of the world. All money raised will be distributed to the Global Fund’s COVID Response Mechanism and Gavi COVAX Advance Market Engagement (AMC). By doubling the impact, the Bill & Melinda Gates Foundation will generously match every dollar donated to the Global Fund, up to US $ 2 million.
“As life slowly begins to return to normal in the United States, COVID continues to wreak havoc in the world’s poorest countries. At present, less than 5 percent of people in low-income countries received a single dose of vaccine ”, noted Jennifer lotito , President and Chief Operating Officer of (RED). “This holiday season, we’re bringing together the biggest brands in gaming, shopping and financial services to fight this pandemic and help save lives.”
THE (RED) CREATOR CUP UNITS CREATORS TO FIGHT COVID
At 1st December , World AIDS Day, some of the world’s most exciting content creators including Nihachu , GeeNelly , Crazy , WillNE & Miaxmon , Dev1ce and many more will join forces for the (RED) Creator Cup, a global response bringing together the gaming community on Twitch and YouTube to fight COVID. The tournament is a collaboration between (RED), Dexerto and Unsigned, and is generously supported by Merck (known as MSD outside of the United States and Canada ). Content creators will team up to play in a Special Minecraft World (RED) and give fans and subscribers the option to donate through Tiltify.
The (RED) Creator Cup will mobilize fans around the world to take action in the fight against COVID by showcasing personalized fundraising overlays that add unique viewer experiences, surprise donation incentives, and more, transforming playing in one force to provide equitable, life-saving access to COVID relief where it’s needed most. Gaming fans will also be able to access (RED) ‘s Tiltify fundraising tools for host their own fundraising flows, whenever they want, wherever they are.
(RED) EEM & PACK GOAL IN REWARD POINTS THIS HOLIDAY
This holiday season, eligible credit card customers can (RED) EEM reward points for donation to help fight COVID and save lives. (RED) brought together leaders in the financial services industry to call for a RED CODE) on the COVID pandemic, by raising funds to support urgent and equitable access to COVID relief in response to the continued and devastating impact of the virus in the world’s poorest countries.
American Express Membership Rewards® points and Citi ThankYou® points can be used to donate to provide life-saving COVID-19 assistance to those who need it most. These rewards are given with PayPal’s Pay with Rewards feature to support the Fund for the Global Fund. Reward balances are automatically converted to a dollar equivalent donation amount to support the essential COVID-19 recovery effort.
DONATE: JOIN THE BANK OF AMERICA AND (RED) IN THE FIGHT AGAINST PANDEMICS
Bank of America will support CODE (RED) with a $ 3 million (USD) commitment to the Global Fund, as part of their $ 35 million commit to 2025 and continue to provide broad support to the Global Fund with messages on its platforms, including their extensive network of ATMs and financial centers.
For every dollar donated to (RED) via December 31st , Bank of America will triple your contribution. Visit red.org/donate-bankofamerica make a donation.
BUY (RED) AND SAVE LIVES WITH ELEGANT AND USEFUL HOLIDAY GIFTS THAT GIVE BACK ON AMAZON
For the fifth year in a row, (RED) and Amazon are teaming up to offer customers a one-stop destination to shop for unique gifts that give back to amazon.com/RED . With additional promotional support activated by Merck (known as MSD outside of the United States and Canada ), every purchase on amazon.com/RED supports the fight against global health emergencies like AIDS and COVID, and funds life-saving programs in communities most in need. New and notable products for this year include:
- LARQ bottle (PRODUCT) RED
- (ANOVA) RED Precision® Range Collection
- (PRODUCT) RED Theragun PRO and mini
- (TRUFFLE) RED Spicier sauce
- (VAHDAM) RED collection of teas and tea accessories
- (THE HONEY POT CO.) RED feminine care collection
(RED), named after the color of the emergency, was founded by Bono and Bobby Shriver in 2006 to transform companies into cavalry in the fight against the AIDS pandemic. Today, this cavalry is also fighting the urgent threat of COVID and its devastating impact on the world’s most vulnerable communities, responding to the need for a truly global response.
(RED) partners with the most iconic brands and people to create products and experiences (RED), all of which fundraise for the Global Fund, one of the world’s largest funders for global health . Partners (RED) include Amazon, Anova Culinary, Apple, Balmain, Bank of America, Beats by Dr. Dre, Buffalo Games, Claro, eos, Girl Skateboards, The Honey Pot Co., Louis Vuitton , Mavin Records , Montblanc, Primark, Salesforce, Starbucks, Stellantis, Telcel, Therabody, TRUFF, U-Mask, Vahdam India and Vespa. Supporters of (RED) include Merck and Roche.
To date, (RED) has generated nearly $ 700 million for the Global Fund, helping more than 220 million people. Money raised by (RED) partners and campaigns goes directly to strengthening health systems and supporting life-saving programs in communities where pandemics strike the hardest.
CONTACT: Sean simons , [email protected]
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