Chery is revving up its mid-size SUV game in Australia with the upcoming Omoda 7, a sleek addition to its growing lineup. But here's the twist: it's a plug-in hybrid (PHEV) that's ready to challenge the established Mitsubishi Outlander PHEV and BYD Sealion 6.
A Shapely Arrival: The Omoda 7 is a stylish newcomer, offering a more curvaceous design compared to its sibling, the boxier Jaecoo J7. With a length of 4630mm, a width of 1880mm, and a height of 1680mm, it's a spacious contender. And it's not just about looks; the Omoda 7 is set to share the same turbocharged 1.5-litre four-cylinder plug-in hybrid system as the Jaecoo J7, boasting a combined output of 255kW and 525Nm. But there's a catch—it's front-wheel drive only, unlike its all-wheel-drive rivals.
Power and Range: Under the hood, you'll find a 1.5-litre petrol engine producing 105kW, paired with a 150kW electric motor and a Direct Hybrid Transmission. This setup provides an impressive 90km of electric-only range on the WLTP cycle, thanks to its 18.3kWh lithium iron phosphate battery. And when it comes to efficiency, the Jaecoo J7 claims a frugal 1.0L/100km fuel consumption using premium unleaded fuel.
A Global Presence: While the Omoda 7 is set for a 2026 launch in Australia, it's already making waves globally. It was first unveiled at the 2024 Beijing Motor Show and has since been introduced in the UK and other overseas markets. Interestingly, the UK-spec model offers a 1.6-litre turbo petrol engine, producing 108kW and 275Nm, showcasing Chery's adaptability to different markets.
Feature-Packed Cabin: Step inside, and you'll find a tech-laden interior. A 15.6-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto takes center stage. But that's not all; the Omoda 7 can be equipped with a surround-view camera, a wireless phone charger, a panoramic sunroof, a premium sound system, and even heated and ventilated power-adjustable front seats. It's a clear indication of Chery's commitment to delivering a premium experience.
Brand Strategy: Omoda Jaecoo, Chery's new brand, is a fascinating concept. Positioned above the Chery brand, it offers a range of SUV-styled models, with the Jaecoos being more traditional and the Omodas leaning towards a crossover aesthetic. This brand is exclusively for export, and its success in markets like the UK and Spain is noteworthy. But here's where it gets controversial—Chery's export strategy is complex, with multiple brands and overlapping models, which might confuse some consumers.
A Competitive Market: Chery is not holding back in Australia, with the Omoda 7 joining the Jaecoo J7, Tiggo 7 PHEV, and Tiggo 8 PHEV in its mid-size SUV assault. With the Sealion 6 and Outlander PHEV dominating sales and the upcoming Toyota RAV4 PHEV on the horizon, Chery is gearing up for a fierce battle. And with the introduction of yet another brand, Lepas, in 2026, the Chinese automaker is doubling down on its Australian ambitions.
The Verdict: The Omoda 7 is a compelling addition to the mid-size SUV segment, offering a unique blend of style, efficiency, and technology. But in a market filled with strong contenders, will Chery's brand strategy and product lineup be enough to sway buyers? Only time will tell. And this is the part most people miss—the Omoda 7's success might just be the catalyst for Chery's long-term plans in Australia, setting the stage for an exciting future in the automotive industry.
